Discover how O’tentika used Sproxil Champion to revive brand trust among their consumers.
QUICK FACTS
- Sales of Otentika® creams had declined substantially due to an abundance of counterfeit goods that were hard to distinguish from the original product
- With access to Sproxil’s data analytics portal, Corporate Focus can access real-time, anonymized data about its clients. Consumers have now formed the habit of authenticating their cream, and should they come across counterfeits, channels exist through which they can alert their favorite brands
- O’tentika deployed the Sproxil Champion, as research showed that rewarding customers was the best chance at enticing them to try and thus believe in the product again
PROBLEM
Sales of Otentika creams had declined substantially due to an abundance of counterfeit goods that were hard to distinguish from the original product. Many customers had stopped buying due to loss of faith in the brand, and sales numbers were declining to a dangerous low.
After seeing the positive results Sproxil Defender had on Lonart; a popular anti-malaria drug that had suffered brand infringement issues a while ago, Corporate Focus Resources turned to Sproxil.
The Managing Director of the company Mr. Okonkwo had chosen Sproxil Champion, rather than the Defender solution because according to him “Nigerians don’t work for nothing.” Rewarding his customers was his best chance at enticing them to try, and thus believe in the product again
SOLUTION
Sproxil Champion® is a consumer loyalty solution for directly connecting with consumers to have the best chance of keeping them glued to your brand.
- Sproxil designed for O’tentika a loyalty reward program with built-in product authentication so that only buyers of genuine products would receive rewards
- When customers bought a tube of cream and sent an SMS for free to Sproxil’s short-code, the system would immediately cross-reference the code to confirm the product’s authenticity
- In addition to the assured reward, their phone numbers were also automatically entered into a raffle for the ultimate prize, which was an iPhone 7, a model which had just been released at the time
OUTCOME
Fast-Growing Loyalty
- Customers who liked the product but had begun to question its authenticity were encouraged by the incentive to buy the product
Exponential Sales Increase
- Within 60 days of the campaign, Corporate Focus saw an increase in sales revenue of over 600%.
The Sproxil Champion solution was why consumers started buying more, as they were now aware that some of the products they were buying had been fake and now had the means to know for sure before buying, hence, restoring complete confidence in the brand.
